The "Better Way" Blog

We take a different approach at brokering. We see things from every angle, and don’t seek the easiest route or solution – we seek the correct one. Get inside the heads of the experts at Cardinal and learn what gives us our competitive edge.


How I Made My Worst Competitor My Best Customer

  When work-life slows, it's useful to ask yourself what's good in your business, what's bad, what should you have done differently, and what are you going to do about it. The last time there was a downturn I wrote a book and it inflamed a lot…

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0 Comments5 Minutes

“Has the Way We Worked Changed Forever?”

Dear El Cardinale, As people get used to Zooming and working from home in their pajamas, do you think the way we work has changed forever?- Homer Dear Homer,You are right in that we are likely to make some tweaks to our work habits because of the…

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0 Comments7 Minutes

What to Do When a Reporter Calls (and You Aren’t Happy About It)

  Not long ago received a call from a client about a call that he received from a reporter. The reporter was asking about our listing of a large industrial site important to the area’s economic development efforts. The reporter wanted to know…

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0 Comments8 Minutes

Tips for Zoomer Boomers

  Last Friday night I left Zoom open on my computer in the kitchen. People would come and go through my online meeting room and we’d chat and drink cocktails. Sometimes I would hear a “John, John, over here!” and see a friend waving from the…

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0 Comments7 Minutes

5 Tips For Working From Home For Those Who Are Easily Distracted

When I was young, my mom, who was a psychotherapist, dragged me around to take aptitude test after aptitude test. The results were always the same: A career in real estate was suggested, followed by one in litigation and then photography. My traits…

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0 Comments6 Minutes

Why Charlotte is Primed for Growth

I’m going to take a break from the coronavirus and share some good news. I recently ran across an article, Charlotte Surges into the First Rank of U.S. Growth Markets. In it, the author praises “The Queen City’s emergence as one of the world’s…

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0 Comments4 Minutes

Labor, Labor, Labor

Urine drug tests stain region’s appeal Attention large companies looking to relocate: I have some sobering news. All the good sites are taken. What is remaining has been picked over. That’s straight from the mouth of one of the best site selection…

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0 Comments5 Minutes

“Business as Usual”

Dear El Cardinale, What a few weeks. I don’t even know where to start. What are you seeing and hearing in the commercial real estate markets? Are you about to buy a bunker and hide away for a year or two? - Ms. What-iifa Dear Whatifa, These are…

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0 Comments5 Minutes

My Letter to a Client

Friends and colleagues. I’ve been getting a lot of calls from concerned clients. Rightfully so, as these are unprecedented times. I thought I’d share a letter I recently sent to a client with whom I’m consulting on a significant project. This…

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0 Comments7 Minutes

The Mistakes That Very High Net Worth Investors Make in Real Estate Part #2

In this week’s podcast, I finish up with the top mistakes that high-net-worth investors make when investing in commercial real estate. From focusing too much on returns to not understanding the local market, these big-dollar investors are missing…

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0 Comments3 Minutes