The "Better Way" Blog

We take a different approach at brokering. We see things from every angle, and don’t seek the easiest route or solution – we seek the correct one. Get inside the heads of the experts at Cardinal and learn what gives us our competitive edge.


Value of Serendipitous Communication

I reached out recently to Lee Roberts, former director of the N.C. Office of State Budget and Management. After leaving public service, Lee became Managing Director at the investment management firm SharpVue Capital. He had spoken with the Triangle…

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0 Comments9 Minutes

Time for a Family Meeting

Since I’ve been working entirely at home, it’s forced me and my family to learn how to better work together. I thought I knew how to negotiate and delegate, and this experience has shown me I still have stuff to learn. One son has returned from…

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0 Comments5 Minutes

“I’m About to Sign a Lease, What do I Need to Know?”

Dear El Cardinale' I’m about to sign a lease. Call me crazy. It’s down to the final strokes on the dotted line, and I’m wondering, what should I be taking into consideration given “the COVID”? - Leasin’ Lonnie First, congratulations on making a…

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0 Comments3 Minutes

“Frankly, I am Surprised How Well You Turned Out!”

Dear El Cardinale' I was in your 7th-grade English composition class with Ms. Ledingham. You were quite the cut up. You distracted your fellow classmates while learning effective analysis and summarization in written works. I am sure that I…

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0 Comments4 Minutes

“You Want Me To Reach Out To My Competitor?!”

Dear El Cardinale' I read in your last newsletter that you are collaborating with competitors. I am in a cut-throat industry and at times it feels that we are at war with our competition. However, these are unusual times, and there's an opportunity…

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0 Comments5 Minutes

“What’s Going On with the Warehouse Market?”

Dear El Cardinale' I understand the warehouse market continues to be strong. I’m assuming it’s because of the massive interest in Amazon deliveries. Is there anything else going on here? Regards, Keepn' Truckn' Dear Trucker, You are right in that…

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0 Comments2 Minutes

How I Made My Worst Competitor My Best Customer

  When work-life slows, it's useful to ask yourself what's good in your business, what's bad, what should you have done differently, and what are you going to do about it. The last time there was a downturn I wrote a book and it inflamed a lot…

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0 Comments5 Minutes

“Has the Way We Worked Changed Forever?”

Dear El Cardinale, As people get used to Zooming and working from home in their pajamas, do you think the way we work has changed forever?- Homer Dear Homer,You are right in that we are likely to make some tweaks to our work habits because of the…

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0 Comments7 Minutes

What to Do When a Reporter Calls (and You Aren’t Happy About It)

  Not long ago received a call from a client about a call that he received from a reporter. The reporter was asking about our listing of a large industrial site important to the area’s economic development efforts. The reporter wanted to know…

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0 Comments8 Minutes

Tips for Zoomer Boomers

  Last Friday night I left Zoom open on my computer in the kitchen. People would come and go through my online meeting room and we’d chat and drink cocktails. Sometimes I would hear a “John, John, over here!” and see a friend waving from the…

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0 Comments7 Minutes