"You Want Me To Reach Out To My Competitor?!"

Dear El Cardinale' I read in your last newsletter that you are collaborating with competitors. I am in a cut-throat industry and at times it feels that we are at war with our competition. However, these are unusual times, and there's an opportunity…


"What's Going On with the Warehouse Market?"

Dear El Cardinale' I understand the warehouse market continues to be strong. I’m assuming it’s because of the massive interest in Amazon deliveries. Is there anything else going on here? Regards, Keepn' Truckn' Dear Trucker, You are right in that…


"Has the Way We Worked Changed Forever?"

Dear El Cardinale, As people get used to Zooming and working from home in their pajamas, do you think the way we work has changed forever?- Homer Dear Homer,You are right in that we are likely to make some tweaks to our work habits because of the…


My Letter to a Client

Friends and colleagues. I’ve been getting a lot of calls from concerned clients. Rightfully so, as these are unprecedented times. I thought I’d share a letter I recently sent to a client with whom I’m consulting on a significant project. This…