“But that’s not what I meant”


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This week I am skiing with the guys from F3 in Alta Utah enjoying the record snowfall. I thought that I would take the opportunity to re-purpose a piece from Seth Godin, whose newsletter I find to be consistently one of the best that I read. Seth you may know as a New York Times best-selling author (Tribes and Lynchpin) and entrepreneur. If you do business writing, read Godin.

“But that’s not what I meant”
February 4th

There’s no more urgent reason to write.

It keeps you from insisting that people read your mind, understand your gestures and generally guess what you want.

If you can learn to share what you hope to communicate, written in a way that even a stranger can understand, you’ll not only improve your communication, you’ll learn to think more clearly as well.

The person who most benefits from your writing might be you.

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