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Tips for Zoomer Boomers

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Last Friday night I left Zoom open on my computer in the kitchen. People would come and go through my online meeting room and we’d chat and drink cocktails. Sometimes I would hear a “John, John, over here!” and see a friend waving from the screen. It felt like when we used to leave our back door open inviting neighbors to pop in for a drink, only tailored to these days of coronavirus and quarantine.

“Quarantini” anyone?

I’ve been a fan of Zoom for years, and I’m excited to see more people using it. Granted, there was a learning curve to climb in the early days. I once tried to squeeze in a Zoom meeting after a hot yoga class only to forget that Zoom involved video conferencing. You can imagine my embarrassment when I “showed up” sweaty and without a shirt.

I’m savvier about Zoom these days. I estimate that I spend up to ten hours a week on Zoom conferences these days.

Here are some tips for making the most out of your online conference call.

  • Look healthy. Light your face indirectly, from a front-facing angle. Use a weak light source so you don’t end up looking washed out
  • Don’t look down on others. Try to make eye contact by positioning your camera so that you are looking slightly up at the camera.
  • Use “Touch up” In Zoom, go to Settings, Video and click “Touch up my appearance”. This will soften and warm your image just like the warm filters in Instagram.
  • Dial-in early. As everyone gets better with video conferencing,  expectations are you must be competent at video calls. Do everyone else a favor and dial-in early and test your tech. Just like at the office, be prepared and start the meeting on time.
  • Start on a positive note. Go around the horn and ask everyone to share something that is positive in their lives. These days, everyone is coming from a different place with different challenges. By starting on a positive note, I have noticed that there is more engagement and creativity during the call.
  • Install KRISP This is the single best tip that I can give you. This cool app uses AI to rid your conversations of background noise and static. That’s right, no one will be able to hear your dog barking in the background. And the feedback goes away. Here is a link that will allow you to try it for free. Click Krisp here

Let me invite you all over for a virtual chat.

Call me on Zoom anytime. As long as I’m not already on a call, I’ll let you in. www.ZoomWithJohn.com

Real estate transactions can be fraught with frustration and pitfalls.

Sometimes the hardest part turns out to be working with your broker, the person who is supposed to help you through the complexities. Veteran commercial real estate broker and client advisor John Culbertson discovered that brokers’ interests aren’t always aligned with those of their clients. He realized there was a better way to advocate for clients and get the deal done.

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Our clients get senior-level attention.

We’re grateful for our clients. They are extraordinary leaders who have achieved tremendous results. When we think about the companies and people we are fortunate to work with, we are blown away.

Jay Faison
Former President, WirePath and ZoboTV

John and his team were exceptional advocates on our behalf. Their team approach makes sense, and it yielded an excellent value for my company.

Bob Spencer
Senior Vice President, RBC Bank

I got to know John while serving on a state board and observed him be one of very high integrity and commitment to his clients. His approach to serving clients in the real estate business is unique and results-focused. I have no hesitation recommending him to any of my clients. I know he is a true professional and an expert in his field. He understands partnering like no one else!

Lee Roberts
Former Managing Director Piedmont Community Bank Holdings

Truth is, we can easily find real estate that is available in SouthPark. But Cardinal called the landlord of one of our competitors and helped us make a deal for an awesome Charlotte branch. I am extraordinarily pleased with the engagement in every possible dimension.

Ronnie Bryant
Former CEO, Charlotte Regional Partnership

Working with a smaller shop gets you more personal attention. I got the top guy’s attention. You don’t get that with a large organization where sometimes you end up with junior people doing the work. John is detailed; he’s professional, he’s aggressive, and not in a negative way, but in terms of wanting to get it right. He’s tenacious. He would be my No. 1 choice for any real estate deal. I know what to expect. He’s a good guy, and over the years, he's become a good friend, too.

Stephen Pandos
Director of Finance, Insite Properties

Few people have a Rolodex like John. He's about the most networked person I know and people take his call. He has deep contacts with all the major players, both locally and around the region. As a result of John's introductions, we have found several exceptional deals and developed some valuable relationships. You can't put a price tag on this type of access and speed of trust.

Stephen Pandos
Director of Finance, Insite Properties

John has a high tolerance for the mental pain it takes to solve a complex problem. Frankly, his peers in the brokerage industry just don’t have it. I think John’s experience as an operator, investor, developer, and broker gives him a unique perspective when looking at opportunities. His vision, his ability to think forward, is unique in his profession. His ability to see the bigger picture and what the future looks like on opportunities is remarkable. He also is networked - he has deep contacts with all the major players, both locally and around the region. John’s network has opened doors for us. People take his call.

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