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We Won!

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I’m starting this blog with the big news: We Won! Cardinal Real Estate Partners’ weekly e-newsletter was recently honored as the Best Real Estate Newsletter by The Content Funnel for delivering what the group calls “insightful, high-quality content to their clients.” Winners were selected for executing excellent work that “is pushing the field forward,” according to the group, an awesome real estate news aggregator and marketing firm.

It’s a nice pat on the back and has been fun to share the news with my friends and family.

When I created my first website, I was curious about what makes a good website so I researched and found “The Webby Awards”, which honor the best of the internet. I thought how cool it would be to get an award for my website. I later branched out into writing more and taught myself about content marketing. Throughout the years I’ve come to firmly believe that for a small shop it is important to highlight one’s experience and share insights, processes, checklists and other strategies and tools. Sharing content, through my newsletter and blogs, is also fun.

Newsletters have proven to be a fantastic way to stay relevant to one’s contacts, I’ve also found. After 25 years, I literally have a Rolodex of more than 10,000 names that I’ve built and kept fresh through my writing. At first the newsletters were work, but I have learned to love it and I have methods in place that make the process very efficient and enjoyable. I look forward to the time that I set aside to write every week as some of my most treasured time of the week. (I talked about how I developed my habits for productive writing and shared tips for non-writers interested in writing in a previous blog, which you can find here, http://cardinal-partners.com/blog/2016/07/five-tips-non-writer-types-want-write/.).

Writing this newsletter has been rewarding in multiple ways, including sharing insights and cultivating relationships. I admit, it also feels nice for this effort to be recognized by this award. It’s also nice to be included among a group of such well-known and respected firms, such as Regency Centers, honored for its creative, long-term social media strategy and homebuilder Toll Brothers, which received an honorable mention for its use of social media, earning praise for its Toll Talks blog and use of Instragram and Pinterest to showcase its homes. To see the full list of #REMAS award recipients, go here http://content-marketing.thenewsfunnel.com/content-marketing-blog/and-the-winner-isannouncing-remas-recipients

Real estate transactions can be fraught with frustration and pitfalls.

Sometimes the hardest part turns out to be working with your broker, the person who is supposed to help you through the complexities. Veteran commercial real estate broker and client advisor John Culbertson discovered that brokers’ interests aren’t always aligned with those of their clients. He realized there was a better way to advocate for clients and get the deal done.

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TESTIMONIALS

Our clients get senior-level attention.

We’re grateful for our clients. They are extraordinary leaders who have achieved tremendous results. When we think about the companies and people we are fortunate to work with, we are blown away.

Jay Faison
Former President, WirePath and ZoboTV

John and his team were exceptional advocates on our behalf. Their team approach makes sense, and it yielded an excellent value for my company.

Bob Spencer
Senior Vice President, RBC Bank

I got to know John while serving on a state board and observed him be one of very high integrity and commitment to his clients. His approach to serving clients in the real estate business is unique and results-focused. I have no hesitation recommending him to any of my clients. I know he is a true professional and an expert in his field. He understands partnering like no one else!

Lee Roberts
Former Managing Director Piedmont Community Bank Holdings

Truth is, we can easily find real estate that is available in SouthPark. But Cardinal called the landlord of one of our competitors and helped us make a deal for an awesome Charlotte branch. I am extraordinarily pleased with the engagement in every possible dimension.

Ronnie Bryant
Former CEO, Charlotte Regional Partnership

Working with a smaller shop gets you more personal attention. I got the top guy’s attention. You don’t get that with a large organization where sometimes you end up with junior people doing the work. John is detailed; he’s professional, he’s aggressive, and not in a negative way, but in terms of wanting to get it right. He’s tenacious. He would be my No. 1 choice for any real estate deal. I know what to expect. He’s a good guy, and over the years, he's become a good friend, too.

Stephen Pandos
Director of Finance, Insite Properties

Few people have a Rolodex like John. He's about the most networked person I know and people take his call. He has deep contacts with all the major players, both locally and around the region. As a result of John's introductions, we have found several exceptional deals and developed some valuable relationships. You can't put a price tag on this type of access and speed of trust.

Stephen Pandos
Director of Finance, Insite Properties

John has a high tolerance for the mental pain it takes to solve a complex problem. Frankly, his peers in the brokerage industry just don’t have it. I think John’s experience as an operator, investor, developer, and broker gives him a unique perspective when looking at opportunities. His vision, his ability to think forward, is unique in his profession. His ability to see the bigger picture and what the future looks like on opportunities is remarkable. He also is networked - he has deep contacts with all the major players, both locally and around the region. John’s network has opened doors for us. People take his call.

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