“You need help.”
If you are a leader with a real estate portfolio, it is important to know real estate brokers do two things – they inform and transact. If this leaves you wanting more, consider talking to a consultant before hiring a broker. Often, leaders hire a broker, when they think that they are getting a consultant. During a time when real estate has become increasingly complex, executives making this mistake is causing dissatisfaction in the industry.
Since 1979, when Harris Insights & Analytics started polling Americans about the prestige in which they hold various occupations, real estate agents have consistently placed at the bottom of the list. Only car salesmen and politicians rank lower.
But do the Harris findings show that the brokers are not providing a much needed service? After all, the client is hiring the broker to inform and transact. Without them, there is no marketplace. I believe that the broker gets the owner more money and confidence in the sale process than if the seller was to attempt it on their own.
The problem is, the client often does not know how to buy what they need. They hire a broker when the project often requires a consultant who can bring clarity to complex issues through objective and intelligent advice. After that, there is a role for a broker to transact.
Here are the 8 ways that Cardinal consults with leaders to bring clarity to complex real estate issues.
- Site location analysis and acquisition
- Lease vs. purchase evaluation
- Disposition strategy and execution
- Strategy and execution on special purpose – contaminated and stigmatized assets
- Expert witness
- Investment advisory
- Market analysis
- Portfolio due diligence
Do you need a thoughtful, clever, and experienced real estate expert in your corner? Get some help from the real estate nerds at Cardinal Partners at 704-953-5500 or send an email.
P.S. – The findings produced by The Harris Poll have led to significant changes in societal behavior and public policy. For instance, in 1975, a survey about the myths and realities of aging led to the abolishment of mandatory retirement at 65!
