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What’s this Ledger About?

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What’s this Ledger About

What's this Ledger About?

Dear El Cardinale,

I spotted your name in a new business newsletter a friend told me about, The Charlotte Ledger. What do you think of this publication?

– Reddy Reader

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Dear RR,

Yes, The Charlotte Ledger. They recently ran an excerpt from a piece I wrote for Cardinal Insights. I think the Ledger is doing a great job of covering this city. They are breaking scoops and sharing interesting takes on subjects that I haven’t seen covered before.

The Ledger was founded by Tony Mecia, a former Charlotte Observer business editor and reporter. I was first tuned in to the newsletter by Kerry Singe, another former Observer reporter who worked with Tony. As I have shared in the past, Kerry helps me with content strategy.

The Ledger published its first issue in March 2019 and has been steadily growing since. There’s a free and paid subscriber option. (The paid version is worth the investment.)

The Ledger covers stuff other media don’t write about. They were out front on the location of the new south Charlotte high school and the location of Atrium’s new med school, to name a few stories. I also had fun reading their exclusive story about rap star DaBaby annoying his neighbors in Troutman.

The Ledger promotes itself as trying to provide smart and essential news to Charlotte, and I think they are hitting the mark. It’s a fresh, authoritative look at my favorite city. I look forward to finding a new issue in my inbox.

I’m hearing that my piece about Charlotte’s 2040 Comprehensive Plan is attracting a lot of reader comments. If you missed it, you can find the full piece on my blog here or read the full Ledger edition.

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